What is DSI? Business-Oriented and Customer-Focused
Decision Software is an established, business-oriented marketing services and software provider located in Lanham, Maryland, near Washington D.C. We are privately owned, stable, and profitable. Here at DSI, we are focused in two areas:
- Marketing services - including database hosting maintenance, address hygiene, e-marketing, surveys, and dashboard reports.
- Campaign management software - our industry-leading MarketWide product works with relational database systems including Oracle and SQL Server, allowing marketers to launch sophisticated multi-stage marketing campaigns, track results, run AdHoc queries, extract data, and create reports.
DSI's core philosophy can be spelled out using three letters: ROI. Our proven track record shows that our clients consistently achieve an excellent return on their investment from working with us, and we are dedicated to providing quality marketing services and software at a reasonable price.
MarketWide 3.1 - World Class Campaign Management Software
MarketWide is an open architecture campaign management solution that sits on top of SQL databases and performs completely automated multiwave, multichannel marketing campaigns. Its powerful segmentation engine easily supports campaigns with thousands of segments, and performs these campaigns using only a single pass of your database.
Our 3.1 release adds seamless support for seed lists, automatic campaign report generation, improved communications and faster processing to its already rich feature set, which includes:
- Unlimited, one pass segmentation logic against your most current data
- Options for segment-level splitting, NTH-ing, and test or control groups
- Customizable tracking for attributes such as keycodes, channel codes, vendors, costs, and dynamic email content
- Powerful “max per site” processing for Business to Business campaigns
- Seamless multiwave functionality for campaigns with multiple efforts occuring at different intervals
- Quick on-the-fly calculations and aggregations
- Seamless campaign response reporting
- Integrated tools for data mining, filtering, sorting, and exporting
- Fully automated campaign processing from getting counts to FTP'ing out a file
- Friendly drag-and-drop user interface designed for people familar with Microsoft Office
- Completely open architecture; works with Oracle®, SQL Server®, and other leading ODBC-compliant databases
- Easy, secure access via an Internet or network connection, without need for third-party remote desktop software
Contact us now for a demonstration.
Database Design and Management
DSI is not just about software. In addition to superior campaign management software creation, DSI is also known for designing and housing numerous marketing databases. We have been building and maintaining quality, low cost marketing databases for over ten years. Whether you have a small catalog marketing database with less than 5 million customers, or a massive data warehouse with over 100 million customers, DSI has the ability and expertise to meet your data needs. We can also generate and run customized client campaigns for you.
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