MarketWide 3.2 Overview

Our forthcoming MarketWide 3.2 release is the most significant upgrade we’ve ever made to the product. While the underlying theme of 3.2 has been seamless email integration, there are loads of new applications and features that can be used for much more than just email. And as usual, some stuff that can’t be seen – like enhanced user permissions or support for Windows 7.

Our MarketWide Objectives

     -Smooth, automated transition from segmentation to email push

     -Support for dynamic content: images, URL’s, HTML, etc.

     -More workgroup features for e-marketing

     -Greater marketing flexibility: consumers, prospects, B-B

     -Support for international characters

     -Improved management for very large/active installations

So without further ado, here is our finalized list of features being introduced in MarketWide 3.2…

Main Window

The MarketWide Main Window has an entirely new look and feel.

Scheduler

The Scheduler has a sexy new interface.

Packages

A brand new capability called a MarketWide Package has been added.

TableEdit

Another new application called TableEdit has been added.

Lookups

We’ve completely revamped how they work.

Join Builder

MarketWide’s Join Builder interface has been removed from the Admin Tool and placed into a new client application.

Filter

The Filter module has been given a facelift, with more user friendly data input dialogs

Composite Fields

A cool new feature that lets you create dynamic text strings in your output files by substituting your database into the composite string.

Reference Fields

A nifty way to integrate multimedia files into your marketing database.

External Processes

This feature lets you develop custom-built processes and incorporate them into MarketWide.

External Folders

MarketWide can now be connected to External Folders.

System Enhancements

Multiple system improvements.

Campaign Management

We’ve added a slew of new features to PromoTrak, maintaining its position as the most powerful open architecture campaign management system on the market. These features include…

     Table Dependencies

     With Table Dependencies, the concept of “primary” and “secondary” tables goes away.

     Ranked & Random Nths

     During treatment processing, any combination of Random or Ranked Nths can now be applied to all cells.

     Constraints

     We now allow PromoTrak Constraints to be applied to any type of campaign, not just B-B campaigns.

     Solicit Files

     A single PromoTrak segment can be written to multiple solicit files and/or tables.

     Lookup Pane

     PromoTrak’s treatment tab now boasts a powerful new feature called the Lookup Pane.

     Templates

     PromoTrak now uses a single template to handle any and all types of campaigns.