Hillside, IL - (Marketwire - May 11, 2009)

Creative Automation Company, a leader in database management solutions, announced today that it has formed a strategic alliance with Decision Software, Inc. (DSI), an industry-leading campaign management software provider.

Effective immediately, Creative Automation will be incorporating MarketWide™ into its extensive campaign management solutions. MarketWide is an industry-leading product that works with relational database systems including Oracle and SQL Server, allowing marketers to launch sophisticated multi-stage marketing campaigns, track results, run AdHoc queries, extract data, and create reports.

"I'm excited about forming this strategic alliance between Creative Automation and DSI," stated Martin Kurpiel, President of Creative Automation. "We are continually looking to develop or integrate advanced technologies into our offerings, and MarketWide is a perfect fit into our direct marketing suite of products. I've known Jeff (Fowler) for many years and his commitment to outstanding service and product development fits with Creative's core values."

Jeff Fowler, President of DSI, affirms, "As marketing communication strategies become more complex, the importance of an open architecture solution that can adapt and react to consumer behavior in real time becomes increasingly paramount. Creative Automation's experience with relational systems combined with their powerful data processing, cleansing, enhancement, and production capabilities allows them to offer terrific solutions for their clients, and meshes perfectly with the strengths of our MarketWide software. We are thrilled to be working with them."

Incorporating MarketWide into the wide array of products and services at Creative Automation will allow clients to have greater access to their marketing database to plan and execute their marketing campaigns. Creative Automation is dedicated to enhancing its processes by coming up with new ideas and solutions, allowing them to stay at the forefront of the direct marketing industry.

About Decision Software

Decision Software is a privately held company founded in 1989 by Jeff Fowler. In 1993, they introduced their powerful and well known TopDog® campaign management system, the first open architecture product to feature one-pass segmentation against relational systems. TopDog has since been supplanted by MarketWide, and Decision Software continues to innovate and enhance it. For more information, contact Decision Software at 301.459.9000 or visit www.dsoftware.biz.

About Creative Automation Company

Creative Automation is a privately held and minority owned company that has been dedicated to the critical data processing, database management, and direct mail production needs of its customers since 1969. Taking a proactive and consultative approach, Creative Automation prides itself in developing actionable solutions to meet its clients' needs. For more information, contact Creative Automation at 800.773.1588 or visit www.cauto.com.