Welcome to our Decision Software!

DSI's CLEAR Database Design

June 12th, 2009


While DSI is known for our MarketWide software solution, we've been designing databases almost as long as we've been making software.  With his years of experience, our president Jeff Fowler has a lot of insight into how to create a user-friendly marketing database.  Jeff has taken time out his schedule to write a white paper on his database design philosophy.  Whether you're looking for strategies on building your own marketing database or want to know what DSI's hosting services could do for your marketing needs, take a look.  This insight will not disappoint!




About DSI

What is DSI? Business-Oriented and Customer-Focused


Decision Software is an established, business-oriented marketing services and software provider located in Lanham, Maryland, near Washington D.C. We are privately owned, stable, and profitable. Here at DSI, we are focused in two areas:


  • Marketing services - including database hosting maintenance, address hygiene, e-marketing, surveys, and dashboard reports.
  • Campaign management software - our industry-leading MarketWide product works with relational database systems including Oracle and SQL Server, allowing marketers to launch sophisticated multi-stage marketing campaigns, track results, run AdHoc queries, extract data, and create reports.

DSI's core philosophy can be spelled out using three letters: ROI. Our proven track record shows that our clients consistently achieve an excellent return on their investment from working with us, and we are dedicated to providing quality marketing services and software at a reasonable price.


MarketWide 3.0 - World Class Campaign Management Software


Decision Software designs and installs MarketWide campaign management software. Our latest software installment, MarketWide 3.0, uses a completely redesigned host structure and user interface to make your campaigns and queries run faster and smoother than ever. MarketWide uses a thin client technology which allows us the same, or better, functionality as our competitors while using fewer of your resources. MarketWide's famous "single select" design completes the most complicated queries at amazing speeds. Even the MarketWide interface is impressive, with a simple drag and drop system for creating campaigns of any complexity. What's more, MarketWide's innovative open architecture design means that it can sit on top of just about any database with minimal effort.


Database Design and Management


DSI is not just about software. In addition to superior campaign management software creation, DSI is also known for designing and housing numerous marketing databases. We have been building and maintaining quality, low cost marketing databases for over ten years. Whether you have a small catalog marketing database with less than 5 million customers, or a massive data warehouse with over 100 million customers, DSI has the ability and expertise to meet your data needs. We can also generate and run customized client campaigns for you.


Try Before You Buy


TRY BEFORE YOU BUY 

See Your Data on MW 3.0



Seeing is believing, and we're happy to let you see MarketWide in action.  Contact us  to arrange a live demonstration.

Wondering what MarketWide would look like for you? We can even have MarketWide run your queries against your data.



Additional Information

Established Products and Experienced People

 

DSI has a history. For nearly two decades DSI has taken campaign management to new levels in speed and ease.

DSI is innovative. Our constant is change and change means constant improvement, on-going development, and increasing efficiency.


Find out more about us. If our Web site doesn't answer your questions, then Client Services will.









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  Decision Software, Inc.


4640 Forbes Boulevard - Suite 310    Lanham, Maryland 20706    301.459.9000

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