MarketWide's Reporting

Not only is reporting an integral part of the campaign process, marketers need different report styles, depending on what they’re doing.  Whether it’s checking counts before building segmentation or performing post-campaign analysis, MarketWide has the right module for you. We handle:

DataMiner

DataMiner is our data analysis tool.  With a point-and-click interface, DataMiner quickly generates counts, frequency distributions, cross-tabs, and subtotals.  If you need to check your counts before you start building a campaign, DataMiner is the perfect tool.  Because it’s all within the MarketWide suite, you can even take people your reporting uncovers and send them right to a campaign.  There’s no need to waste time trying to figure out how to capture the group when MarketWide can build the segment automatically.

The output is presented in a polished OLAP style interface, so our users can sort or indent data elements, to drill down into their data. We can even take the raw data and run in through our graphing software, helping you visualize your results.  Check out this graph from DataMiner:

A Standard DataMiner Graph

That’s all one image, so you can take it and paste it directly into a Word document or a PowerPoint presentation.   We really want you to be able to share your results with people, whether they’re using MarketWide or not.  That’s why every DataMiner report can be exported into standard formats such as HTML, XML, and text.  You can even take your results and send them directly to Excel!

MarketTrak

MarketTrak is MarketWide's integrated campaign response report. MarketTrak joins your promotion history and response tables, to quickly analyze the success of your campaigns. With MarketTrak, segment-by-segment breakdowns or cross-campaign comparisons are only a click away.

Don’t be worried about having a campaign too complicated for MarketTrak.  From the simplest one-off campaign to the most complicated multi-wave outreach, MarketTrak’s flexibility has you covered. You can even combine multiple levels of analysis within the same MarketTrak. One page might look at how your segments were performing from week to week and the next might look at the overall campaign response rate.  Pick your functions, pick your level of analysis, and let MarketTrak worry about the rest.

A Typical MarketTrak Campaign Report in PDF Form

Need to share your results with other people? Not a problem.  MarketWide’s many output formats include HTML and PDF.  You can run a MarketTrak report, take the output, and attach it to an email or publish it on a web page!  And as with all MarketWide modules, MarketTrak supports full automation.  Tired of having to come in and click “run” on a report? Have MarketTrak automatically run its reports after database updates complete.

Overview | General Information | Reporting | Campaign Management