Decision Software Releases MarketWide 1.0

 


Lanham, MD - January 1, 2004


Decision Software (DSI) is excited to announce the release of their newest campaign management solution MarketWide®!


As TopDog's® predecessor, MarketWide; features many improvements. One of the biggest changes was to the structure of campaign management software. MarketWide comes in two parts: the client portion and the host portion. The client portion, which is what end-users work with, allows a person to create marketing campaigns, queries, perform datamining, and review query results. The host portion, which sits on top of the database, performs the majority of the work. Very little work is actually done by the client portion of MarketWide. Because of this exciting new structure, MarketWide also fully supports remote access over an Internet or LAN connection.


Working off the revolutionary success of TopDog, the programmers at Decision Software created an extremely powerful new thin client program to rival the campaign management software of the "big dogs" in campaign management solutions. This continues Decision Software's tradition and reputation of "running with the big dogs."




About Decision Software


Since 1992, DSI has developed and maintained TopDog®, a client-server based data mining and campaign management application. Designed to work with all major relational databases, TopDog allows users to build and execute sophisticated multi-channel marketing campaigns which are highly targeted to various segments found within their database. In addition, DSI builds and maintains marketing databases for many of their TopDog clients. For more information about DSI or TopDog, visit the company’s web site at www.dsoftware.biz or call 301-459-9000.