Lanham, MD - May 1, 2005
After several weeks of intensive internal testing, Decision Software (DSI) is pleased to announce that MarketWide® 2.0 is now in production.
MarketWide 2.0 boasts many improvements over MarketWide 1.0. Enhancements to both the client and host portions of our software include:
- VLDB (Very Large Database) support for installations with huge databases, lots of users, or both!
- N-tier capabilities for large installations such as service bureaus, allows you to configure multiple host computers to share the workload.
- New and improved filters accommodate word-wrapping for long statements and let you print your filter in graphical view.
- Site/Household excludes give you better control of your Business-Household and Business-Business campaigns.
- Integrated query objects allow MarketWide to generate different SQL syntax for different databases without modification.
- When it starts, MarketWide now updates automatically.
Like its predecessor, TopDog®, MarketWide is a matchless marketing campaign management tool that is able to deliver multiple query results with only a single database pass. In addition to its speed, MarketWide is powerful yet agile because of its two complementary parts, the client and host.
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| The MarketWide client is the portion of MarketWide that the user can access directly. The client interface is graphical, intuitive, and documented so that non-technical users can quickly create queries and review results without having to submit them to an administrator. After submission, very little processing is performed on the user’s computer—freeing up resources for other work.
The bulk of query data handling is performed by the MarketWide host, a robust database intermediary that sorts its work on the host machine. After the database sends the appropriate records to the MarketWide host, MarketWide processes them and passes them to the client for evaluation, sharing, and printing.
About Decision Software
Since 1992, DSI has developed and maintained client-server based data mining and campaign management applications, first TopDog® and now MarketWide®. Designed to work with all major relational databases, TopDog and MarketWide allow users to build and execute sophisticated multi-channel marketing campaigns that are specifically targeted to various database segments.
In addition to software development, DSI builds, maintains, and hosts marketing databases for many of their software clients.
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