Wayne, PA - May 15, 2002

DMW, a leading direct response agency, announced today that it has partnered with Decision Software (DSI) to offer TopDog®, an advanced segmentation and campaign manager application. This is the latest addition to DMW's direct marketing solutions, which include direct marketing in all media, strategic planning and creative services.

Campaign management applications are used to access marketing databases or data warehouses to segment and generate communications to key customer/prospect subgroups in a variety of direct media. Advanced campaign managers also incorporate analytical and response management tools.

"This partnership will allow DMW to expand the innovative solutions we offer to our clients. Top Dog is an extremely robust and flexible tool to facilitate the design and execution of complex customer and prospect marketing campaigns and data analysis for our clients." explains Richard Tooker, DMW's Senior Vice President of Database and Interactive Marketing.

"We've worked with multiple campaign managers over the years, and we really believe that Top Dog is among the best on the market," Tooker continues. "It can access all major databases and has the added benefit of being very reasonably priced. DSI's reputation as a leading-edge marketing technology provider reaffirms our commitment to our clients for providing advanced and cost-effective database management solutions."

Jeff Fowler, President of Decision Software, stated "We're pleased to launch this association with DMW. The agency is known as a solid direct marketing innovator for companies in specific vertical markets we want to target, including insurance, health care, B2B, banking, financial services, and fundraising. They have the direct marketing expertise, and we're providing an important set of tools."

About DMW

DMW provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and website promotion. Industries served include consumer products, financial services, B2B, non-profit, healthcare, insurance, telecommunications, and utilities. Offices: Boston and Philadelphia. For more information about DMW, visit their web site at www.dmw-w.com.

About Decision Software

Since 1992, DSI has developed and maintained TopDog®, a client-server based data mining and campaign management application. Designed to work with all major relational databases, TopDog allows users to build and execute sophisticated multi-channel marketing campaigns which are highly targeted to various segments found within their database. In addition, DSI builds and maintains marketing databases for many of their TopDog clients. For more information about DSI or TopDog, visit the company’s web site at www.dsoftware.biz or call 301-459-9000.