MarketWide™ 3.0 Release Announcement


By Jeff Fowler

September 30, 2008


Decision Software announces the release of MarketWide 3.0 on Sunday, October 12, 2008 at the Direct Marketing Association (DMA) Conference in Las Vegas. The new version is the successor to DSI’s MarketWide 2.1 Campaign Management software product, which has been in production since 2006. MarketWide 3.0 is the culmination of two years of planning, development, and testing; resulting in the most powerful and advanced marketing application ever developed by DSI. Among many other achievements, MarketWide 3.0 is the inaugural edition of fully automated multiwave campaigns, coupled with powerful and sophisticated multiwave response reporting.


Product Overview


DSI’s MarketWide software provides a unique set of features used by businesses to track and market to their customers and prospects. It is the successor to DSI’s innovative and popular TopDog™ Campaign Management product, which was developed in 1993. Like TopDog, MarketWide uses an open architecture – sitting directly on top of relational databases such as Oracle or SQL Server rather than using an embedded database – and allows companies to:


  • Create and manage complex, multi-channel marketing campaigns.

  • Track responses.

  • Create sophisticated response and P&L reports.

  • Perform data mining, cross tabs, subtotals, and charts.

  • Execute ad-hoc queries and data extracts.

  • Create and manage complex, multi-channel marketing campaigns.

  • Track responses.

  • Create sophisticated response and P&L reports.

  • Perform data mining, cross tabs, subtotals, and charts.

  • Execute ad-hoc queries and data extracts.

MarketWide functions as a “thin client” application, allowing customers to access their database from anywhere in the world through an Internet connection.


Summary of Enhancements


Following are several key improvements offered by MarketWide 3.0:


  • Better data security, communications, network performance, and error detection through the use of Microsoft .NET communications.

  • A robust scheduling database to support automated multiwave campaigns as well as other automated business functions.

  • Powerful automated response reporting, for B-B and B-C “one-off” and multiwave campaigns.

  • Enhanced user permission settings for better administrative control.

  • New Service Bureau features have been added to provide seamless support for running multiple clients on a single MarketWide server. Further, as clients are added and usage increases, MarketWide’s powerful “N-tier” architecture uses a sophisticated load balancing scheme, allowing the workload to be shared across multiple machines.

  • Ability to incorporate and automatically enforce standard business rules within the product, allowing marketers to exclude or include consumers based on legal requirements or consumer preferences.

  • Improved “triggering” mechanism, allowing installations to fully automate marketing activities based on a specific event or series of events.

MarketWide’s Competitive Advantages


MarketWide offers an unbeatable combination of features, price, and performance, including:


  • Flexibility - because of its open architecture, MarketWide can respond instantly to changes in your data in near-real time, allowing you to to react immediately to changes in your business.

  • Performance - MarketWide’s proprietary segmentation engine can process campaigns having thousands of segments using a unique one-pass approach. This yields a tremendous performance improvement compared to the typical SQL-based query segmentation, while still maintaining the advantages inherent to SQL database systems.

  • Scalability – current MarketWide installations range from a few hundred thousand records to over a billion. And MarketWide has effortlessly executed marketing campaigns containing well over 5,000 mutually exclusive segments.

  • ROI - MarketWide has recently gone head to head against several leading competitors in several “Solution Shootout” sessions in marketing conferences, consistently attaining the highest overall score with its features and clean and friendly user interface.

To learn more about MarketWide or to schedule a demonstration, please contact us at: sales@dsoftware.biz, or call (301) 459-9000.