Welcome to Decision Software

DSI Attends NCDM in Orlando, Florida

December 19, 2008

This year's NCDM show, held at the Gaylord Palms in sunny Orlando, Florida, was a blast! We were able to show off our new MarketWide 3.0 software to the world, attend some informative sessions, and enjoy the sunshine. There was even time for a nice stroll through Downtown Disney. As usual, any break from the chilly D.C. winter weather is always welcome! As exciting as this was for us, there's plenty more in store for 2009. Be sure to check back in January for the full production release of MarketWide 3.0!

DSI: Stable In Good Times and Bad

By Jeff Fowler

October 28, 2008

Given the state of the economy, it’s more important than ever to know that you’re working with a partner who’ll be there when you need them. Far too many vendors live from paycheck to paycheck, relying on venture capital dollars and short term financing in order to meet payroll. When asked about their long-term stability, these companies evasively rattle off glossy statistics about revenue, installations and strategic partnerships. As I’ve said many times: at the end of the year, companies have to make more than they spend or ultimately they fail. Over the years we’ve seen competitors come along and do a few sub-margin deals to gain market share, pick up a few references, and roll out press releases, and generally make great fanfare, but eventually they have to charge enough to support themselves, or they disappear as so many have done.

DSI is a stable, debt-free and profitable company. Heading into the final quarter, our sales have increased 4% over last year, our two largest clients have just renewed their contracts, we continue to add new clients while holding on to existing ones, and we’ve just announced a major upgrade to our MarketWide software. We have nearly two decades of experience, so we've been through periods of financial upheaval before. We recognize the importance of reliability, which is why we’ve positioned ourselves for steady growth. This year’s results are an excellent example of that wisdom in practice.

After all, no one wants to see their vendor in "feast or famine" mode. Financial instability leads to questionable decisions, or turning control over to investors who may not have the customer's best interests at heart. DSI's “software as a service” license provides us with reliable recurring revenue, as does our database hosting service. We have avoided investors and carefully mapped out a long-term product plan to keep our software both fundamentally sound and economical. All of this planning lets us stay true to our philosophy: provide quality campaign management software at a reasonable price. As time has shown, whether it's software, database services, or financial health, you can rely on DSI to be stable even in turbulent times.

What is DSI? Business-Oriented and Customer-Focused

Decision Software is an established, business-oriented marketing services and software provider located in Lanham, Maryland, near Washington D.C. We are privately owned, stable, and profitable. Here at DSI, we are focused in two areas:

Marketing services - including database hosting maintenance, address hygiene, e-marketing, surveys, and dashboard reports.
Campaign management software - our industry-leading MarketWide product works with relational database systems including Oracle and SQL Server, allowing marketers to launch sophisticated multi-stage marketing campaigns, track results, run AdHoc queries, extract data, and create reports.

DSI's core philosophy can be spelled out using three letters: ROI. Our proven track record shows that our clients consistently achieve an excellent return on their investment from working with us, and we are dedicated to providing quality marketing services and software at a reasonable price.

MarketWide 2.1 Campaign Management Software

Decision Software designs and installs MarketWide campaign management software. MarketWide uses a thin client technology which allows us the same or better functionality as our competitors while using fewer of your resources. MarketWide's famous "single select" design completes the most complicated queries at amazing speeds. Even the MarketWide interface is impressive, with a simple drag and drop system for creating campaigns of any complexity. What's more, MarketWide's innovative open architecture design means that it can sit on top of just about any database with a minimum of effort.

Database Design and Management

DSI is not just about software. In addition to superior campaign management software creation, DSI is also known for designing and housing numerous marketing databases. We have been building and maintaining quality, low cost marketing databases for over ten years. Whether you have a small catalog marketing database with less than 5 million customers, or a massive data warehouse with over 100 million customers, DSI has the ability and expertise to meet your data needs. We can also generate and run customized client campaigns for you.

Established Products and Experienced People

TRY BEFORE YOU BUY

See Your Data on MW2.1

Would you like to see a prototype of your database with MarketWide running against it before purchasing?

We can run confidential queries using your own data while you watch!

Request a demo.

DSI has a history. For nearly two decades DSI has taken campaign management to new levels in speed and ease.

DSI is innovative. Our constant is change and change means constant improvement, on-going development, and increasing efficiency.

Find out more about us. If our Web site doesn't answer your questions, then Client Services will.

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4640 Forbes Boulevard - Suite 310 Lanham, Maryland 20706 301.459.9000

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