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DSI Press Releases

Marketwide’s Amazing Speed

A breakthrough in our host engine design has led to a stunning increase in campaign performance during selection processing. In our test environment, a campaign containing 1,042 selection cells went from 01:40 (one minute, forty seconds) to an astonishing seven (7) seconds, a 22-fold improvement in run time!


  •   DSI Announce the Release of
    MarketWide 2.0


  •   DSI Partners with Douglas Shaw
    & Associates, Inc.


  • DSI Articles

  •   CRM is a Four-Letter Word


  •   Put Your Money in the Right Place

  • DSI Press: Releases and Articles

    Press Releases | Published Articles



    Press Releases

    Customer-Centric Marketing – Part II
    April 1, 2008

    How Customer-Centric Marketing Impacts Databases
    May 1, 2008

    Decision Software Releases MarketWide 2.0
    May 1, 2005

    Decision Software Releases MarketWide 1.0
    January 1, 2004

    Decision Software Partners with Douglas Shaw & Associates, Inc.
    January 21, 2003

    DMW Partners with Decision Software to Offer TopDog
    May 15, 2002

    Published Articles

    Mind Your Business Database
    Direct, April 2005

    CRM is a Four-Letter Word
    Direct, October 2003

    Put Your Money in the Right Place
    Direct, September 2003

    If It's Broke, Fix Something Else
    Direct, May 2002

    Normalizing is Abnormal
    Direct, March 2002

    Ask for Nothing - and Get It:
    A case against using nulls in marketing databases

    Direct, February 2002

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